Building Digital Footprints





"When you are on a lonely path, make sure you leave a trail so no one ever feels lost on that path"
 by Sriram Bharatam CEO & Founder of Kuza Biashara.

Are you a trail blazer?

Last year I actively embarked on a journey. A journey towards social media and digital marketing. I shared a bit of my experience  here with you.

However, at some point I felt overwhelmed and my social media activity tanked. This is because my efforts to boost my online presence did not seem to pay off. It also felt lonely because I had not identified someone who I could journey with.


#SheGoesDigital Team

2017 came with it's share of blessings though. Along with other 49 ladies. I got shortlisted as a beneficiary of a free social media/ digital marketing skills training by Kuza Biashara. In partnership with International Trade Center.

The selection process was very rigorous and it was  humbling when I received a congratulatory email. On our first day we were told that we had been selected out of an applicants pool of around 600 ladies. That, proof enough that many people are embracing Digital and Social Media Marketing as potential career paths.

I am very grateful to Kuza Biashara for the opportunity they granted us. I finally got to meet like minded people who were experiencing similar challenges. True to his words,Sriram had left a trail behind so that we would never feel lonely on that path again.

We are now spoiled for choice on who to pick as accountability partners. In addition to that Kuza Biashara is willing to support us, even after the training as we continue working on our digital marketing endeavors. 


Thank you Sriram

I did not pay attention to how many days were left for the training to end so when it was announced that it was coming soon. My heart sank. I will really miss the #shegoesdigital team.

The sessions were so informative, interesting and engaging. Special thanks go to Paul Hughson the awesome trainer that took us through a huge percentage of the trainings. His attention to detail and ability to draw examples globally and locally was impeccable. 



Paul


One exciting topic we learnt from Paul was Phygital Marketing. Phygital marketing combines popular trends in physical marketing and digital marketing.

Imagine doing your shopping while waiting for your ride home. Tesco now known as Homeplus banked on Korea's busy lifestyle.They brought virtual stores where the people were. Which was at the subway stations.

The only requirement was to own a smart phone. This is because they would need to use smart phones to shop by scanning the QR code of the images of the items they wanted to purchase on posters stuck on the subway walls.

The online purchase would then be delivered to them once they got home. As a results online sales increased tremendously.




Another store that has really worked on it's phygital marketing is Amazon. So cool!

Then there was James Keru the guy who cheered us on. He was the instructor that engaged the most with our content. Commenting on everyone's posts, after we created blog posts and wrote articles on LinkedIn

His words of encouragement and tips on how to improve will go a long way.  My take home from Keru was that it is better as a blogger  to write one article well than to hastily write many low quality ones. His success on Kuza Biashara's  blog also set a great example. It was evident that he actually did what he preached.

Since this is an Art and Tech blog. I will be sharing some of the tips I learnt during the training here with you so stay tuned. You could also subscribe to this blog so that you can receive updates on new posts directly as they come.


Keru

We all need the ability to communicate effectively and build rapport with our online audience. That way they will be more receptive when we introduce a new product or idea to them. This is where Avni Shah came in. She introduced NLP  (Neuro Linguistic Programming) to us.

We all looked forward to her exciting sessions. She always kept us engaged. The sessions revolved around concepts such as building rapport, eye patterns and perceptual positions just to mention a few.

These concepts are very important for anyone who talks and deals with other human beings, which is all of us. Just be careful when we meet and I ask you a question.

There are specific eye patterns that can help someone tell if you are lying or trying to recall a past experience. Alternatively you could try extend your blinks so that I don't tell if you are lying 😉. I will really miss Avni and her fun sessions.


Avni and Mariam (a fellow trainee) during one of the sessions

 Social media is facilitating online communication in a big way. Which is an important thing in this age where more and more people want to be their own bosses. and even more want to build their personal brands.

The sessions during my time as a Digital and Social Media Marketing Trainee at Kuza Biashara taught me many things. I can only mention so much on this post.

However more follow up posts are coming soon. So stay tuned, better yet drop your email address on the subscription box on the far right side of this blog for updates on new content.

Special thanks also go to Mugure, Vaines,  Esther, Julius, Cleopatra, Stanley, Yvonne, Chris and my fellow ladies for your awesomeness. You are all gems in my life. For all those who organized this training directly or indirectly we are grateful and we will always remember the sacrifices you made for us. Lots of love from me to you.

AA (Auspicious Art)
Wendi Mutisya

15 comments:

christine maingi said...

Nice article Wendi.
You have taken me through your experience at KUZA. Glad to learn it was a worthwile experience.
Regards,
Mum

Wendi Mutisya said...

Thanks Mum for always supporting me. It was most definitely a worthwhile experience and I really thank God and Kuza Biashara for the opportunity.

Nashon Owano said...

Nice piece looking forward to hearing more about the tips you received about what comprises a good LinkedIn profile.

Wendi Mutisya said...

Thank you Nash, I will make sure I prepare a piece on how to enhance LinkedIn profiles, now that you have mentioned it.

Ashley W. McVey said...

Great post

Wendi Mutisya said...

Thank you Ashley.

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Wendi Mutisya said...

Thank you Roman.

Roman lesnar said...

Thank you for helping people get the information they need. Great stuff as usual. Keep up the great work!!!

Wendi Mutisya said...

Thanks Roman 🙂

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Wendi Mutisya said...

I'm really glad it did Mehidy.

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Wendi Mutisya said...

Thank you.

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